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"Israel knows nothing of Public Relations." Journalist Yair Lapid, a harsh and critical real mechanisms

Amid international criticism, and local, in the context of the crisis caused by events that took place during the approach to the Turkish ship "Mavi Marmara", the renowned Israeli journalist and television personality, Yair Lapid (pictured), published a note in the news portal "Ynet," sharply criticizing the mechanisms of Hasbara (clarification) Israelis.
"On Monday, when the scandal broke after the Army's approach to the fleet en route to Gaza, I tried - and many journalists - to communicate with the Minister of Information and Clarification Israel, Yuli Edelstein, who was in Canada. But no matter people called him when there was already awake, all I could achieve was to voicemail, recorded in Hebrew. Apparently, the minister thought he could be contacted by foreign journalists, looking for explanations of Israel, "Lapid in his criticism begins .
Journalist continued that could not even leave a message, because "a few seconds, the electronic voice warned that there was no possibility of recording a message."

However, Lapid says Edelstein is not guilty of poor PR campaign: "It's not their fault. It's not your fault because you are a beginner. In fact, I do not know if I can call it beginner , even. Beginners usually know a little what they do. However, Yuli Edelstein is not the slightest idea. "
Following discharge, the famous journalist said that there is nothing in its preparation or in its curriculum, you will have prepared for the important role that must actuar en momentos como el que vive Israel hoy día. "No sabe nada sobre los medios, sobre Relaciones Publicas, y nada sobre cómo funciona la prensa mundial. No sabe como activar la opinión pública, televisión, blogs, internet, respuestas rápidas, o la dinámica de los eventos mediáticos ", añadió.
Además, Lapid dijo que el ministro de Asuntos Exteriores, Avigdor Lieberman, y su viceministro, Dany Ayalon, saben aun menos de todo esto.
"Cuando Tzipi Livni y Dalia Itzik llamaron a la Oficina del primer ministro y dijeron que querían ayudar en los esfuerzos de Relaciones Publicas, nadie si quiera les contestó. ¿Por qué?, porque principiantes no pueden understand how important it is that the world knows that the opposition also supports the Army, "he continued Lapid, whose full download can be found in the portal" Ynet "on Friday.
source: http://www.aurora-israel .co.il/articulos/israel/Opinion/29643 /